Multi-disciplinary creative with a focus on user experience design and bringing value to companies in the form of research, media production, and digital storytelling.
Working as a consultant for the agency the Mth Degree, I was closely involved with the San Diego Chargers 2008-2009 season. An online guide was created to engage fans as well as interactive advertising for this year's campaign.
Stakeholders were consulted and different approaches were investigated with my role being to scope, design, and build interactive products. Working with the agency team, this collaboration led to the creation of an online fan kit, animated advertising banners, wallpapers, and an online brand guide.
It was a banner year for the team with the advertising and interactive media exceeding expectations. The brand guide helped enforce standards with vendors and the fan kit helped engage fans and drive ticket sales.