Client: Columbia Sportswear
Role: 3D Animation, Print Design
Working with the product team at Columbia Sportswear, several challenges needed to be resolved in the production of animated illustration and print graphics for a new fabric technology that the company was introducing later that year.
Discussions with stakeholders on how best to visualize Columbia’s cutting-edge technologies led the way to low fidelity concepts, static artwork, and fully realized 3D renders. Colors and materials were selected and animation tests created as proofs of concept. The final animation was presented to stakeholders and after final revisions handed off to the video production team for inclusion on multiple digital channels.
The TurboDown® product revolutionized an industry. By interlocking down compartments, significant heat loss is reduced, keeping those that love the outdoors warm even in the harshest of conditions. This animation and associated print illustration helped introduce customers to this revolutionary product.
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