Greg Bowen Design – Case Study – Columbia Sportswear – Greg Bowen Design
CASE
image of a 3d animation demonstrating a fabric technology

Columbia Sportswear

Style and Function

Client: Columbia Sportswear

Role: 3D Animation, Print Design

Challenge:

Working with the product team at Columbia Sportswear, several challenges needed to be overcome for the production of animated illustration and print graphics for new fabric technologies that the company was introducing later that year.

Process:

Discussions with stakeholders on how best to visualize Columbia’s leading-edge technologies led the way to low fidelity concepts, static artwork, and ultimately a high-resolution finished prodcut. As part of this project, colors and materials were selected and animation tests created as proofs of concept. The final animation was presented to stakeholders and after final revisions handed over to the video production team for inclusion into multiple digital prodcuts.

A static image of the animation was also prepared to be used in various print pieces and sales decks.

Result:

The TurboDown® product revolutionized an industry. By interlocking down compartments, significant heat loss is reduced, keeping those that love the outdoors warm even in the harshest of conditions. This animation and associated print illustration helped educate customers about challenging concpets and introduce them to this revolutionary product.

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