Greg Bowen Design – Case Study – Coursera – Greg Bowen Design
CASE
coursera's business website

Coursera

Essential Products for Continuing Education

Client:Coursera

Role: UI/UX, Developer, Marketing

Challenge:

Coursera needed a website for the B2B side of the business. There was continued interest and an increasing need for a better web presence to help introduce new audiences to the corporate division's offering.

Process:

Working with management and the design department, we came up with a phased strategy to roll out an enterprise-level site in a short time frame. The success of this department just kept growing and through user testing and agile methodology, we crafted a reliable enterprise site that inspired and educated their growing number of business customers.

Result:

In the words of the director of the Head of Global Enterprise Marketing, our small team took their website presence from 1 to 100 and we did it on a short time frame. Coursera is now the leading solution for business and consumer education available online, with the business department continuing to grow rapidly.

In addition to building the Coursera Business website, I created several websites partnering with the design and marketing team.

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Helping bring success to well known brands.

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