Greg Bowen Design – Case Study – Geocenter – Greg Bowen Design
CASE
coursera's business website

Geo Redesign

Open Source
Social Networking

Client: Geo

Role: Lead UX Designer

Challenge:

Geo is a non-profit social media platform that allows users to earn revenue from the content they create. The original application included the basic functionality necessary to operate, but several areas were preventing the site from seeing better adoption. Privacy concerns, the content editing interface, and messaging features were all areas that needed to be addressed.

Solution:

Interviews with users surfaced dark patterns and areas where this app needed improvement. Data analytics and research helped inform the creation of wireframes that better-represented user goals. This translated into prototypes that were tested and refined before final design recommendations were presented.

Result:

Geo is now more complete, reliable, and secure. User adoption has increased and new features are resonating well with users. We continue to help gather data and monitor how design choices are resonating.

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