Columbia Sportswear was preparing for the launch of its TurboDown® product, which leverages innovative technology to help customers stay warm and comfortable. Due to its technical nature, communicating how this product worked posed a unique challenge. The company was looking for a way to demonstrate how the product minimized heat loss and maximized comfort.

The solution came in the form of an animated product demonstration, built to inspire and educate. Collaborating with the design and manufacturing teams, I was brought on as a consultant to first create digital storyboards, material renders, and preview animations. The final animation needed to work for video production, online, and print.

The animation and illustrations played an important role in establishing TurboDown® as one of Columbia Sportswear’s signature products. With these visualizations, technical concepts were made clear and easy-to-understand, showcasing the power and versatility of this innovative product.