E&K Vintage Wood needed a better website to showcase beautiful reclaimed wood products. Working together we changed the brand focus from a “supplier focus” to a “lifestyle focus” to better reflect their growing influence with luxury homeowners and business chains looking for a unique building material to bring high-end aesthetics to their projects.

Working closely with the stakeholders at E&K, we learned about the company’s history and plans for growth. As part of the design process, we engaged in several UX activities, including testing landing pages to determine the viability of a brand refresh. Based on data analytics, user testing, and interviews, we selected a hybrid solution that serviced their business and marketing goals.

Our efforts resulted in a modern, high-end web destination that best represents their bespoke, hand-crafted products. The updated website solidified E&K’s position as a leader in this industry and helped increase revenue dramatically.