Geo is a non-profit social media app, for artists, activists, and organizations with a focus on improving our communities.
The launch application was created as a minimum viable product, and has since since several rounds of progressive enhancement. Geo is now fully featured native app that allows users to post to their timeline, upload media, network with other users and create long-form content.
In-depth user research helped identify pain points. This and data analytics informed the UX design process, including creating wireframes, journey maps, and personas. Prototypes were tested and refined helping to improve user experience and make for a more engaging and effective platform.
Geo on the Apple App Store

