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Nautilus

Creating Loyal Customers

Agency: Axian

Role: Senior UX Design

Nautilus Fitness was facing challenges with their onboarding process and wanted help to improve workflows. The project needed to work across different devices and support legacy subscriptions.

Collaborating closely with stakeholders and the UX design team, I helped develop strategies that met and exceeded goals. Journey maps, interactive prototypes, and high-resolution designs were all part of the UX exercises necessary for this project. Regular meetings ensured that the team worked effectively, KPIs were met and the project stayed on track.

The result was an improved onboarding process that help elevate Nautilus’ brand, reduce friction, and increase subscriptions.

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