Rice & Fish, a vibrant cafe-style sushi restaurant in Paris, France, was looking for a brand that reflected its unique atmosphere. The restaurant aimed to attract young customers and overcome cultural barriers.

In partnership with the restaurant owner, we explored several design concepts before landing on a logo that captured the space’s contemporary energy and the historical tradition of sushi preparation. Several design sketches were created and refined before choosing a mark that synthesized traditional Japanese and modern imagery.

Rice & Fish’s popularity has continued to grow, establishing itself as a local favorite.